Fiber One “Dial Up Your Resolutions” 

General Mills tasked Foundry with highlighting how Fiber One and Protein One could help people maintain their resolutions well into the new year.

To do this, Foundry created game show-style content featuring actor Jonathan Bennett of Mean Girls and celebrity fitness trainer Isaac Boots. A collection of hero videos, cutdowns, and GIFs were housed within a premium tentpole living on Shape, which delivered a CTR of 95% over benchmark.